Yaya Rusks

Behind every small business is a human being just trying to make ends meet and support their family. We often forget this, but social media is helping bridge the gap as businesses share heartfelt insights into their operations, allowing us to connect on a deeper level.

For Yaya, the hope was to tap into a new market to sell her delicious muesli rusks, and within 7 weeks, she had hit a golden number. Not only will 10,000 followers boost her business, but it’s a testament to the hard work she has put into her baking over the past decade.